During the many years he spent studying various types of content, he set out to uncover what spread and what didn’t. The book’s author, Jonah Berger, holds a Ph.D. The 6 STEPPS to Creating Contagious Content In other words, the factors that make them more likely to spread via word of mouth and social influence. The book breaks down what makes stories, information, products, ideas, messages, or videos become contagious. Doing this is more effective than traditional advertising because it’s both more persuasive and more targeted. Social influences and word-of-mouth drive 20-50% of all purchasing decisions.īecause people love to share news, stories, and information with other people such as reviews and recommendations. Yes, these factors are relevant, but they also don’t tell the full story. If this was always the case, then the best product at the cheapest price with the best advertising campaign should be guaranteed to win. Most people think ideas and products obtain success due to 3 factors: Each week I’ll send you advice on how to reach financial independence with passive income from real estate.
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